Meet Jimmy Rivera
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Jimmy Rivera’s journey into mortgage lending didn’t follow the traditional path—and that’s exactly what makes him so effective. With over two decades of leadership experience as a general manager and district manager in retail, Jimmy built his career on understanding people, solving problems, and delivering personalized service. But his real estate story began much earlier—at just 19 years old, he took the leap and purchased his first investment property. That early experience sparked a passion that has driven him ever since. Now, as a Mortgage Loan Originator, he combines his deep understanding of real estate investing with the people skills honed through years of managing teams and serving communities. As a father of four, Jimmy understands the importance of building wealth and security for your family’s future.
Jimmy’s commitment to client success is rooted in his retail management background. Those years taught him that every person’s situation is unique, and cookie-cutter solutions rarely work. He takes the time to understand your goals, your challenges, and your vision—whether you’re a first-time homebuyer navigating the process for the first time, a seasoned investor looking to scale your portfolio, or somewhere in between. His approach is straightforward: provide sincere, real advice without the sales pitch. Jimmy doesn’t just process mortgage applications—he educates clients on their options and helps them make informed decisions that align with their long-term financial goals. His clients appreciate his patience, his honesty, and his ability to break down complex mortgage concepts into actionable strategies.
What sets Jimmy apart is his investor mindset combined with his servant leadership mentality. Having been an active real estate investor for over two decades, he’s navigated the same challenges his clients face. He understands market cycles, financing strategies, and what it takes to build a successful real estate portfolio because he’s done it himself. As part of the LendCity team, he brings investor-focused mortgage solutions across Canada, the United States, and Mexico, backed by extensive lender relationships and proven financing strategies. When you work with Jimmy, you’re getting more than a loan officer—you’re getting a partner who’s walked the path and genuinely wants to see you succeed. Book a time with Jimmy, and experience what personalized, knowledgeable mortgage guidance truly looks like.
