Here’s a source of deals that most investors overlook: wholesalers.
These are the people who find off-market properties, get them under contract, and sell those contracts to investors like you. Properties that never hit the MLS. Deals you’d never see through normal channels.
Working with good wholesalers can become a significant source of investment opportunities—if you know how to find them and work with them effectively.
What Wholesalers Actually Do
| Function | Your Benefit |
|---|---|
| Property sourcing | They find deals so you don’t have to |
| Seller negotiation | Already done before you see it |
| Off-market access | Reduced competition |
| Deal curation | Pre-screened opportunities |
They find distressed sellers. Wholesalers market directly to property owners—“We Buy Houses” campaigns, direct mail, door knocking. They find sellers who need to sell quickly, often at discounts.
They negotiate deals. Once they find motivated sellers, wholesalers negotiate purchase contracts at below-market prices.
They sell the contracts. Rather than closing themselves, wholesalers assign their contracts to end buyers (investors like you) for a fee. You get the property at their contract price plus their markup. In Canada, assignment rules vary by province — for example, Ontario and B.C. have specific disclosure and licensing requirements for assignments — so have your lawyer review the assignment clause and confirm it complies with your provincial rules before you commit.
How Wholesalers Make Money
Wholesalers earn the spread between their contract price and what you pay.
Example: Wholesaler contracts a property at $150,000. They sell you the contract for $165,000. Their assignment fee is $15,000.
The question you should ask: Does the deal still work at $165,000?
If yes, the wholesaler’s fee is justified. They found it, negotiated it, and delivered it to you. Their fee is payment for that service.
If no, pass on the deal. Not every wholesale opportunity is a good opportunity.
The Advantages
Below-market pricing. Good wholesale deals offer properties at prices below what you’d pay on the MLS—even after the wholesaler’s markup.
Time savings. Wholesalers handle the hard work of finding deals. You evaluate and close opportunities they bring you.
Reduced competition. You’re not bidding against twenty other buyers. The deal is presented to a limited pool.
Off-market access. Properties that never get listed publicly. Opportunities you’d never find on your own.
The Drawbacks
Limited due diligence. Wholesale contracts often have short timelines and limited (or no) inspection contingencies. You need to move fast.
Non-refundable deposits. Deposits are typically non-refundable. You’re committing real money.
Deal quality varies. Not every wholesale deal is good. Some are overpriced, misrepresented, or have hidden problems.
Compressed timelines. Closing deadlines are often tight. You need financing ready.
Finding Good Wholesalers
Look for their marketing. “Cash for Houses” signs, direct mail, online ads—wholesalers actively market for sellers. The same presence often indicates they’re looking for buyers.
Attend investor meetups. Real estate investment groups almost always have wholesalers. They’re there looking for buyers.
Join online communities. Investor forums, Facebook groups, local real estate investor communities. Wholesalers participate actively.
Ask other investors. Word of mouth. Who do experienced local investors buy from?
Evaluating Wholesaler Quality
Track record matters. Have they successfully closed deals? Ask for references.
Reputation among investors. What do other buyers say about working with them?
Deal quality. What kind of properties do they typically present? Do they match your criteria?
Communication. Are they responsive and professional?
Start with smaller deals to test the relationship before committing significant capital.
Working Effectively With Wholesalers
Communicate your criteria. Tell them exactly what you want: property types, locations, price points, investment strategy. The more specific, the better.
Be a reliable buyer. Follow through on deals. Make decisions quickly. Don’t waste their time.
Build long-term relationships. Good wholesalers prioritize repeat buyers who close consistently. Become a preferred buyer.
Analyze every deal independently. Don’t trust their numbers. Run your own analysis on every opportunity.
Due Diligence on Wholesale Deals
Even with limited time, verify what you can:
Ownership. Confirm the seller actually owns the property.
Condition. Get access to inspect if possible. If not, assume worst-case scenarios.
Value. Run independent comparable sales analysis. Don’t rely on wholesaler’s ARV estimates.
Title. Title insurance protects against issues, but title review before closing is wise.
Numbers. Does the deal work at the actual purchase price after all costs?
Finding Deals Yourself
Alternatively, become your own wholesaler.
Direct marketing. Send mailers, make calls, knock doors. Find motivated sellers yourself.
Driving for dollars. Look for distressed properties—overgrown lawns, boarded windows, obvious neglect. Track down owners.
Network building. Develop referral relationships with attorneys, property managers, contractors who encounter motivated sellers.
Skip the middleman. Finding deals yourself eliminates the wholesale markup. But it requires significant time and marketing investment.
Frequently Asked Questions
How do I find wholesalers in my area?
What markup should I expect?
How do I know if a wholesaler is reputable?
Can I negotiate wholesale prices?
Are wholesale deals good for beginners?
Should I run my own analysis on wholesale deals?
How do I become a preferred buyer with wholesalers?
The Bottom Line
Ready to explore your financing options? Book a free strategy call with LendCity™ and let our team help you find the right path forward.
Wholesalers can be valuable sources of off-market deals—properties you’d never find through normal channels at prices below retail.
The key is finding reputable wholesalers, evaluating every deal independently, and building relationships that make you a preferred buyer.
Not every wholesale deal is good. Some are overpriced, have hidden problems, or don’t fit your criteria. Your job is to analyze, verify, and decide—quickly.
Do that well, and wholesale relationships can become a significant part of your deal flow.
Disclaimer: LendCity™ Mortgages is a licensed mortgage brokerage. Content on this page is for educational purposes only and does not constitute legal, tax, investment, securities, or financial-planning advice. Rates, premiums, program terms, and regulations referenced are as of the page's last updated date and are subject to change. Any investment returns, rental yields, tax savings, or case-study figures shown are illustrative only — they are not guaranteed, not typical, and individual results will vary. Consult a licensed lawyer, Chartered Professional Accountant, or registered dealer before acting on any information above. Editorial standards.